“Bless Your Heart” vs. Dutch Directness: Comparing the US and Dutch Approach

A question we’re often asked is how business culture in the US and the Netherlands compares. Here are our top five insights on where they align—and where they diverge.

1. Straight Talk, No Nonsense

In the Netherlands, if they’ve got an opinion, they’re not saving it for later. Dutch professionals go straight for the heart of it—clear, blunt, and zero frills. Meanwhile, here in the U.S., especially in the South, we prefer a little finesse. A critique often comes with a side of “bless your heart.” But if a Dutch colleague skips the Southern charm and cuts to the chase, just know it’s their way of keeping things real.

2. Venture Capital? Try “Risk” Capital

Over here, we call it venture capital—it’s bold, adventurous, a bit like betting on the winning horse. But in the Netherlands, it’s “risk capital.” Why? Because they’re all about knowing what’s on the line, no glamour required. Dutch entrepreneurs don’t jump unless they’ve done their homework. In America, we might speed ahead and hope for the best. Both sides call it ambition, but only one of us has a Dutch word for calculated caution.

3. All Hands on Deck vs. The Chain of Command

In Dutch business, the hierarchy’s flatter than a pancake, and everyone’s opinion matters. Meetings are a free-for-all, where each voice gets a say. Down here, though, we’re a little more into the chain of command. Decisions come down from the top, and there’s a certain respect for seniority. Efficient? Sure. A little less democratic? Maybe. Just don’t be surprised if your Dutch colleagues want a full debate before shaking on it.

4. Work Hard, But Clock Out Harder

In the Netherlands, work-life balance is non-negotiable. Dutch offices clear out by 5 p.m. sharp because they believe in living beyond the paycheck. Down here, we’ve got a love for the hustle and the grind. Long hours are practically part of the culture, even if weekends are for barbecue and family time. The balance is shifting, sure, but ask any Dutch colleague and they’ll tell you—life outside the office isn’t just a benefit; it’s a right.

5. Building Relationships, Slow and Steady

Networking in the South? It’s all handshakes and friendly smiles, with a bit of charm thrown in. We’re quick to build a connection. But Dutch professionals? They like their relationships deep, not wide. For them, trust takes time, and they’re less about collecting business cards and more about building genuine, lasting connections. So if your Dutch colleagues seem a little formal or take time to warm up, it’s not coolness; it’s just the Dutch way.

In the Southeastern U.S., these cultural twists are what keep the Dutch-American business scene interesting. It’s about blending that no-nonsense Dutch spirit with a bit of Southern warmth—and finding the sweet spot in between. — Sebastian van der Vegt